Racing Against Drugs

Smiths Falls Memorial Community Centre, April 30 to May 3, 2002

Click here or on photo to see more Pictures of RAD 2002 in Smiths Falls

Many partners Contribute to Racing Against Drugs Locally

Racing Against Drugs happens each year through the phenomenal effort and partnership of many local organizations. In 2001 Racing Against Drugs was a four day long event with the participation of the following partners:

• 7 Police Services

• 2 Networks

• 4 Restaurants

• 13 Private Sector

• 23 Education

• 2 Health Care

• 19 Voluntary

Publicity

Media coverage of Racing Against Drugs in 2001 included:

• A circulation of 65,000 in the Brockville Recorder and Times, EMC, Perth Courier

• Inserts with Cable bills to 20,000 homes

• Billboards with an audience of 10,000

• Cable TB broadcast a special show about the event which was viewed in Brockville

Outcomes

• Students from a considerable radius of Brockville and Smiths Falls were involved in an interactive learning experience about the concerns and issues of alcohol and other drug use and safety.

• Students demonstrated their learned knowledge by answering questions both verbally and on a short questionnaire.

• Schools were provided a means to deliver the alcohol and other drug information to their students in ways which satisfied several curriculum requirements through an accredited teaching package.

• Students and volunteers continue to wear their Racing Against Drugs shirts and use the Racing Against Drugs waterbottles around the area, serving as reminders of the event and the lessons learned.

• School classes and their libraries have improved materials and resources from the information kits provided by Racing Against Drugs.

• Public education was improved via media, open house, and children.

Sponsored by

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